Mortgage Website Design for an Immaculate and Profitable Web Presence

Sub-prime mortgage crisis in 2006 was the watershed in mortgage industry and mortgage industry is not the same after that, nor will it ever be. Since the process of vetting the mortgage seekers have been tightened, the modes operand for mortgage professionals has also been changed. 

One factor which has become quite significant for mortgage professionals is incorporation of information technology in their business. Off lately, online presence is considered to be a requisite to turn the mortgage firm into a thriving one. Indeed, mortgage websites are rife but very few mortgage firms know the art of coming up with best mortgage website. This article will make four propositions to the mortgage firms for an immaculate and profitable web presence. 

Does it look professional?

Like any other thing, first impression of a website is also very important. just the way first one or two minute after entering into a mortgage office give client an idea about the professional standard of the business; feel and look of the website does the same. Since mortgage is a serious business, make sure everything from color scheme to functionalities looks decent and professional. 

Also, the website should not look too busy. Again, will a potential client feel comfortable with people scurrying around in your office and no one attending him well? Certainly not! Same way, the website with over busy outlook will fail to impress the visitor. Hence, the hallmark of best mortgage website designs is their professional outlook. 

Increase Sign up ratio:

The practice of having visitor filling the form right after sitting in your mortgage office or before leaving your office should be part of your online strategy also. Have customer fill the sign up or registration form on your website by giving away his email address so you can stay in touch with the visitor and continue to share your business news and information with him. 

Saving visitor's time is key:

With umpteen mortgage websites being operated on internet, your website has few seconds to convince visitor to stay on it. Therefore, make sure the website is TO-THE-POINT. Avoid having pages with no information says only "enter here" or something; visitor will click away as there is no point of wasting time on this activity. 

Also, there should not be videos and audios that get start automatically. If you find necessary to add videos, they should be precise and must have information that should better be shared through audio or video rather than written content. if possible, try to mention the duration of audio or video clip so that people can decide easily whether they would like to watch it or not. 

Content should be easy to find:

Most of us by now understand that content is very important in terms of SEO and for visitors both, but very few know the art of placing the content on the website. Content that highlights the key features of your services should stand out on the website and must be presented in a way to grab the attention of the visitor. Mortgage broker website design should be in line with your content. 

Does your Mortgage Broker Website has these 4 Things

The new method for mortgage seeker to look for mortgage brokers is internet and websites. gone are the days when people would use yellow pages to look for mortgage brokers; these days its all about searching for mortgage solutions on search engines. That means if you want your mortgage broker websites to fetch substantial amount of business for your, it does not just have to create value for the visitors and potential customers but also fulfill the requirements of search engines to stay on the top ranking. Below, i am going to highlight 5 unconventional and not-so-talked-about tips that can make your websites convincing enough to generate more leads and be in the good books of search engines also.

Firstly, information on your website can create a huge difference, specifically for the mortgage website. Now, many mortgage professionals decipher this point wrongly. Providing information to visitors does not mean long "Abut us" pages. Indeed, information about mortgage firm and services is important, but ideally it has to be the amalgamation of information about company, overall mortgage industry, current trends, future predictions and latest mortgage products. Visitor must feel that he has landed to a right place where he can get all the information and does  not need to search further.

Also, make sure that industry jargons are avoided in the content and even mortgage seeker with minimum information of mortgage industry can extract value out of it. And if some jargons are indispensable, create a glossary then. Have a mortgage website design that will make the important content prominent.

Secondly, add some tools that can help visitor explore their option by themselves. There are many people who like to do some homework before making a visit to the mortgage office, tools like mortgage calculator can be really helpful for them. It will make things easy for customers also as they will come well prepared and things will move forward towards closure swiftly. This is the reason that best mortgage websites offer visitors tool to evaluate their mortgage options.

Thirdly, to ensure your mortgage websites is a perfect representation of your mortgage firm, it must have ample information about the mortgage broker and the entire team. Putting only phone numbers and office addresses is not a good idea for a mortgage website. Add details about all the mortgage professionals working in your firm. Their qualifications, time they have spent in mortgage industry, how many of them are licensed; shortly as much details about team as possible.

Fourthly, testimonials can be a great addition in a mortgage website. Do not construe it as bragging. There is no harm in showing and highlighting the successful work you have done in past to convince the potential clients. Add written notes by the old clients or if possible record their videos having them talking about how your mortgage firm helped them find the best deal for them. 

Ingredients of brilliantly designed mortgage website

In today’s era of technology, irrespective of the scale of business, what connects it to rest of the world is “website”. Unfortunately, while some businesses have made fortunes out of it; others have witnessed a disaster. Website design is the key factor behind success and failure of every website. This article will highlight some web designing ingredients that can make or break the mortgage website.

Web content: it is all about creating a value for the visitor and content is key in this regard. People visit websites to find the information they are looking for; therefore make sure there is ample information for visitor which could easily be fathomed. For instance, if you have a reverse mortgage websites, make sure content essentially is about reverse mortgage. Other than information, content’s presentation has to be very good. Poor spelling and grammar mistakes will make bad impression of a website.

Website’s compatibility with browsers: there are myriad of browsers around. Website must be designed in a way to be compatible with at least all the famous browsers. All the users do not happen to be tech savvy; they either do not have the enough time to upgrade the browser or download new one or they simply do not know how to do it. They follow the simple rule “as long as it’s working; no need to fix it”.  A brilliantly designed website must work with major browsers like Microsoft internet explorer, Firefox, opera and Netscape at least.

Photos and graphics: studies have shown that if a web page takes more than 10 seconds to load; visitor will switch to another website. Therefore, be extremely cautious about the about the size of graphic files and photos on the web page.

Multimedia: multimedia consists of video and audio clips, background music, pictures and flash movies. A good website is the one that cater both kinds of visitors; those who want to see all this and those who do not want to.

Creating a text of the information given in multimedia for those who do not want to see multimedia is also a great facility for the visitor. Also, if a plug in is required provide a link. Last but never the least; never forget the “ten seconds rule”.

Navigation of the site: studies have shown that if a visitor does not found the required information within three clicks; will click away. We can call it the “three click rule”. Ensure that visitor reaches to required area within three clicks from any other area of the website. Navigation becomes more significant in case of residential mortgage websites.

Conclusion: a best website is the one that saves the visitor’s time and provides the relevant information. A website that does it well will certainly lead to success.

Article Resource: http://imortgagesites.wordpress.com/2013/04/04/ingredients-of-brilliantly-designed-mortgage-website/