Going online and having a website is more of a need for the businesses these days than an option, and the need turns into an obligation when we talk about an industry as brutally competitive as mortgage industry. However, what most of the mortgage professionals fail to understand is that mortgage marketing and generating leads through online marketing is a lot more than setting up a mortgage website. Marketing of a business needs a proper game plan and strategy, and online mortgage marketing is no exception.
Mortgage professionals struggling with their website performance and trying to chart out an online mortgage marketing plan should ask themselves 3 questions given below: is
your website social enough?
Yes - a website for mortgage marketing has to be as social and good in networking as mortgage broker himself. Just the way a mortgage broker is always looking to make connections with right and important people, the website should follow the same pattern and make relevant and quality links with other websites. Whether it takes you to trade-off the links or offers some other incentives to get good links, quality back linking is essential to be in the good books of search engine's spiders.
If you think carrying out SEO activities mentioned above is a chore for you, mortgage website templates are the best options for you. Now a day, website templates have built-in SEO setup and make the search engine optimization extremely easy.
Does your website have benefit–driven content?
Just the way a mortgage professional with no information and solution for the customer can never win the customer's trust- a website lacking good and informative content can never generate business for you. When it comes to content, the cliché "content is king" is still very much relevant and significant for visitor as well as for search engine crawlers. Content is the one thing that can make your website stand out from the plethora of other websites. Firstly, make sure the content you are uploading is original and not stolen or borrowed from other websites. Also, avoid using jargons and use the language that visitors can relate to.
Secondly, content with identity does not just sound more credible to visitors but also preferred by search engines. For instance, blog written by company’s CEO carries more weight and likely to attract the visitor and search engine more than a blog written by a random person. Therefore, top management should contribute in website content occasionally. Same way, a website which is total clutter, unorganized and leaves visitors clueless and perplexed about which information lies where, will certainly have a higher bounce rate. A good website takes visitors to desired place/page on the website within 3 clicks. Hence, make sure the website is user friendly, informative and saves visitor's time.
Precisely, key thing is to jettison the misconception that setting up a website is all required for online mortgage marketing, and understanding the fact that it is an ongoing process.Custom mortgage websites have made the things further easy for non-techie mortgage brokers looking to market their business on internet.
You can actually improve your site by monitoring it 24/7. My friend told me to try www.monitive.com. It gives me a lot power and I can now manage my site easily.
ReplyDelete